Are you a business owner? Have you thought about starting your own business? If you answered yes to either of these questions, you better familiar yourself with social media. Its not going to go away anytime soon and there isn't a better way to get your name and goods out there than to utilize the tools with social media. Its free and if its used right, it can be extremely beneficial to the success of a company.
Recently I ran across an article on the New York Times website that talks about four new books about the social media tools; Facebook, Twitter, Google and LinkedIn. They are being printed and sold at Office Depots around the country for the small price of $7.95. A lucky five million people will be receiving an e-mail from Office Depot and will be getting a digital format of the magazines for free. The magazines are called: fb & business, Tweeting & Business LI & Business and The Big G & Business. They are also setting up a website called socialmediamags.com, which should be open this coming Monday.
Eric Yaverbaum, associate publisher of the magazines is not concerned with the all the information already available online. "Small-business owners and entrepreneurs are all trying to figure out social media out," Mr. Yaverbaum said. "Print magazines help make the information accessible to them. There will be great success stories and useful information."
He also noted that they are going to be printing a total of 250,000 copies of the magazine to start with.
I really like the idea of the magazines. Almost everyone uses social media, but that doesn't mean they know how to use it, and how to use it right for marketing and promotion of a business. I don't know too much about Linked, and for less than $8, it sounds like I can end up with a great magazine that will show me tips and tricks on what it all about.
Getting a business up and running is a hard enough job in itself, these magazines can be great benefit to anyone looking to jump into the digital world of social media to promote themselves or to watch their company grow.
These magazines do sound like a brilliant idea. Our generation--those who grew up with the technology in hand--is not so much the target as perhaps those who have never really delved into social media. Take a forty-year-old small business owner who has never logged into Facebook or "tweeted" about his daily events. In today's market, he needs to acclimate himself with social media if her hopes to survive in the business world. It's just how it goes. I really think these magazines could benefit countless numbers of people in such positive ways, and, as you said, for only $8, it's practically a steal. Great post!
ReplyDeleteSocial media is such an ingrained part of our society today that we often forget that there are really important aspects in utilizing these tools to promote ourselves and the businesses that we run. These magazines sound like just what businesses need in order to help them advance their companies. The cost is low and encourages the user to purchase them. Having a print copy also allows the business to have a reference to employ when using social media for their business. Great to know these magazines are available.
ReplyDeleteAh! That is so wonderful to hear! I have been researching social media for businesses for a while trying to learn and let me tell you, there is a lot of crap on the web about it. So much of it is a teeny tiny blog with no real substance or information. It was so frustrating! Hence my participation in this group. Don't get me wrong, I did find a lot of basic information, it just took so long to find it. Thanks so much for your post! I am so excited!!
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