I found an article on Forbes website that goes into detail about what a Chief Marketing Officer should be doing to make sure they are using social media to its fullest. I talked about last week how companies all over are hiring people to do just this. The article I found this week talks about what those people should be doing to make sure they stay on top of it.
One of the most interesting things the article talks about is that these officers along with their employees need to sit down and learn what each tool does. Something we have broken down a lot this semester. It even suggest that if you don’t know to ask your children. Lets face it, kids these days seem to have a knack for understanding and using all these tools. Another suggestion that this author makes is that the CMO’s need to not only delegate what their employees do, but make sure that they are up to par with everything as well. I would imagine that most CMO’s have been doing their jobs for a very long time and never imagined that they would be using something called Twitter to promote a business.
The article also talks about some statistics about Facebook that I found extremely interesting and would like to share them. Every hour on Facebook, users share three million links, make six million new friends, share eight million photos and make 30 million comments. Those numbers are absolutely staggering and to think that this was hardly around five years ago. One other statistic they make is that for every eight minutes someone spends on the internet, they spend one of those on Facebook. Wow!
The last paragraph talks about how its no longer an option to have a presence on social media, it’s a must! Something we have talked about all this semester and I couldn’t agree more!
